The node distribution to SMEs. That to increase sales significantly and need to look across the border, beyond the borders of Europe, I think in many. Few, however, are able to do so. That’s why Confindustria is working on a project to create a sort of franchise that will allow more small and medium businesses have a commercial presence in large areas of the world.
The Paolo Zegna said yesterday, Vice President of Confindustria for the internationalization of enterprises: “It’s a project that I hope to be able to close within a year and a half or two – he said -: we aim to bring together many small food producers , fashion, furniture, shoes. That is the most significant and popular products made in Italy, all gathered under one sign, which acts as a hat. ”
So, it came to building a format for distribution of various consumer products, locate manufacturers and brands and then find the most interesting actors (who would take over investment) which provide a ready-made package. “A sort of franchise built by us that allows access to new markets of mid-range brands. We have already received requests from countries like Brazil, South Africa, Dubai and also from the province of the United States. ”
Find synergies and alliances is a watchword for Sandro Salmoiraghi, president of Acimit: “It’s bad that small businesses do not become our allies among them – explain – why it becomes so hard to resist: If you break a piece of machinery, not you can wait 15 days for the parts or the technician who fixes. But on-site assistance if the children can not afford. ”
If can afford Ettore Lonati, President of Lonati Group, which makes machines for producing socks and technical offices with warehouses for spare parts around the world: “Today we have orders until July 2011 – he said – a which is not happening for some time. Especially from China comes a strong demand for machinery tights.
Overall, in the first quarter of 2010 the Italian textile machinery orders rose 53% overseas and 28% in Italy. “The Italian textile machinery, despite the economic difficulties, keeps intact its innovative and its ability to export,” said Salmoiraghi.
A situation more difficult, however, for Joseph Miroglio, CEO of the group titled “In the last two months there was a decline in flow shops and shopping, particularly strong in the last two or three weeks. The growth must now go and look for emerging markets than in Europe.“